Rosetta Stone An Innovative Technology Company - 1602 Words

Rosetta Stone is an innovative technology company that operates in the education field. Their competitive advantage lies in the idea that they are able to use the strengths of a technology company and apply them in the educational landscape where the competition appears to be more traditional. Through research and experience, Rosetta Stone has created a unique product that can be used all around the world no matter of the level of education of the person. Their first goal is to market themselves as an innovator in the technological world. They do not want to narrow themselves solely as a language platform, but instead as a resource for people from all around the world that have the desire to learn a new language using a proven and effective approach. The main strategic idea that Rosetta Stone is trying to achieve is to change the way people learn. They need financing to reach more customers and show that their learning strategy is not only great for languages but also to learn anythi ng else. Looking at the financial forecast provided in the case, it appears too optimistic because the real decline in growth only happens around 2012. Rosetta Stone being as successful as they are and going public soon will entice other companies to at least follow their lead and increase the competition in the technology and educational sector. This increased competition would cause revenue growth to decline at a faster rate than what management projects because similar companies would getShow MoreRelatedProject Analysis : Rosetta Stone1492 Words   |  6 PagesRosetta Stone is a technology innovative company that operates in the education field. Their competitive advantage lies in the idea that they are able to use the strengths of a technology company and apply them in the educational landscape where the competition appears to be more traditional. Through research and experience, Rosetta Stone has created a unique product that can be used all around the world no matter of the l evel of the person. Their first goal is to market themselves as an innovatorRead MoreRosetta Stone - Financials2164 Words   |  9 PagesThe Rosetta Stone is a leading developer of software for learning languages in the world. Rosetta Stone revolves around a very simple idea: learning a language should be fun, easy, and most definitely effective. Rosetta Stone began their business with one man’s quest for a better way to learn a language. The company’s idea came to the world when Allen Stoltzfus began studying Russian in 1980s and became very frustrated with his slow progress. He knew there was a better way to learn a language, throughRead MoreRosetta Stone Ipo Essay4810 Words   |  20 Pagesreason CFOs choose to provide an IPO on their firm is to create public shares for use in future acquisitions. While Rosetta Stone may not have immediate acquisition plans, the public offering of their shares will provide new capital for them to continue to expand. Only 5% of the ir revenue comes from outside of the United States, and with increased capital from an IPO, Rosetta Stone can look to pursue new markets (Schill, 2009). Whether they plan to increase their market share through internal investmentRead MoreShould We Stop Using Mobile Devices?1994 Words   |  8 Pages Technology has taken the world by storm, and it is fulfilling our creative, social, and intellectual needs like never before. Yet as wonderful and as this may be, there are those who believe that technology may be making us dumb. They are concerned that reliance on the internet and other technologies is lower human intelligence (Pinker, 293). In the essay â€Å"Mind Over Mass Media,† by Steven Pinker, he addresses these concerns and believes that there is no need for panic. 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What Business communication does for everyone is provide a Rosetta stone so that we all understand what is necessary in the particular business setting we are in. By Rosetta stone I am alluding to the way each of act and react in a business setting. A quote given at a business school commencement in an article written by Prescott, M.H., (2015) tells us that â€Å"EveryoneRead MoreFastcat Phase 14319 Words   |  18 PagesRahul Balyan H11103 Rahul Krishnan H11104 TwisamDatta H11116 1 Executive Summary We recommend an egalitarian, flexible internal structure to achieve objectives. A set of compensable factors are identified and weighted as per the strategy of the company. Special emphasis is on taking forward the core competency of FastCat which is providing superior quality software with high degree of customization and innovation. 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The project isRead MoreEssay about Summary of History of Graphic Design by Meggs14945 Words   |  60 Pageswere created. - Two by-products of the rise of village culture were the ownership of property and the specialization of trades. - Egyptians used hieroglyphics. - The Rosetta Stone, which was created in 196 or 197 BC, contains writing in Egyptian Hieroglyphics, Egyptian Demotic Script, and Greek. The major deciphering of the stone was done by Jean-Francois Champollion. - As hieroglyphics presented more opportunities than cuneiform, the language was used for commercial documents, poetry, mythsRead MoreStrategy Management18281 Words   |  74 PagesConfirming Pages Strategic Management CONCEPTS CASES FRANK T. ROTHAERMEL Georgia Institute of Technology rot12737_fm_i-xlvi.indd iii 17/11/11 7:37 PM Confirming Pages STRATEGIC MANAGEMENT: CONCEPTS AND CASES Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. 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